Countering stereotypes one trailblazer at a time.

ReKognizeHer exists because of a simple, stubborn fact: the mind believes what it sees repeated. Every headline, every stock photo, every “picture a software engineer” moment quietly teaches people who belongs in tech, and who doesn't. That teaching happens whether anyone intends it or not.

We're here to teach something different, on purpose, every single week.

The Problem We're Solving

Subconscious bias isn't a character flaw. It's a byproduct of exposure. The brain builds its defaults from what it sees most often, and for decades, the image of “who works in tech” has been narrow, and wrong.

The numbers tell the story:

Women make up roughly 28% of the global STEM workforce (SWE Global Research), despite earning nearly half of all college degrees.

That share keeps shrinking on the way up. Women hold about 24% of STEM management roles, and just 12% make it to STEM C-suite positions (World Economic Forum). It is not a pipeline problem. It is a “drop to the top.”

None of this is because women don't belong in technology. It's because too few people have been shown, clearly and repeatedly, that they already do.

What We Do

Every week, ReKognizeHer spotlights one real, living woman leading in technology today. Not a composite. Not a stock photo. A name, a face, a career, a story.

We pair that with a growing archive of the women who paved the way long before “women in tech” was a phrase anyone used, from the ones who wrote the first algorithms to the ones who built the protocols the internet still runs on.

Anyone can nominate a woman to be featured. The next spotlight might be a colleague, a mentor, or someone you've never met but think the world should.

Our Founder's Story

The idea for ReKognizeHer started in a college classroom, long before it had a name.

I was the only woman in the room more times than I can count. Sometimes the only Latina. I know what it feels like to sit in a meeting, be the one who built the thing, and still be the one whose ideas get repeated back louder by someone else. Being a woman in tech can be isolating. Being a Latina in tech can feel like you are the only data point in the room.

The numbers back up what that isolation feels like. Depending on which study you read, Latinas make up somewhere between 2% and 3% of STEM jobs in this country. Not because the talent isn't there. It is. I have met it, worked alongside it, and learned from it. But talent that never gets seen might as well not exist to the people who decide who gets hired, promoted, and funded next.

Luckily, I got to keep going. Not everyone does.

That is the obstacle ReKognizeHer is built to chip away at, one spotlight at a time. AI is reshaping what work looks like and reshaping livelihoods along with it. Technology has the power to lift an entire family into a different income bracket, a different future, within a single generation. I have seen what that shift can mean up close.

My hope is simple. I want my nieces, my future daughters, my future granddaughters, to face fewer of the obstacles I did. I want them to open a feed or a website and see someone who looks like them already doing the work they are dreaming about, so it never occurs to them to doubt whether they belong.

The idea started in a classroom. It did not stay there. It became this.

How to Get Involved